Brand Kits let admins and editors create reusable collections of reference images and videos for the products, locations, colors, and more that define a visual identity. Whether you're maintaining consistency across marketing campaigns or collaborating with teams on branded content, Brand Kits keep your essential visual references organized in one place.

Each Brand Kit focuses on a single brand or project, making it easy to find and apply the right references when generating new content. You can build up your kit over time by uploading reference materials, then reuse those assets across on demand without searching through scattered files. 

This article guides admins through creating, sharing and generating with assets in a Brand Kit.

Step 1 — Building your first Brand Kit 

Begin by navigating to the Brand section of your Runway Dashboard. Click Create your first Kit and enter in a name for your project or campaign to proceed to the Kit editing page.

This page is where you will add different sections and assets within those sections. Sections are fully customizable, meaning you can use a structure that works best for your specific project or use case. 

Below are some examples of how you might consider building sections based on different needs:

You can drag and drop groups of selected assets from your local machine to upload in bulk.

Section descriptions

Each section includes an optional description field that helps guide how its assets should be used. When you add a description, it's automatically incorporated into your Brand Kit's custom system prompt, giving the model context about how to apply those specific references.

Example description	Assets	Result (No text prompt)
Integrate these colors into the environment of the photos. Use grainy, noisy gradients.

While descriptions are optional, we recommend adding them to ensure consistency when generating content with your Brand Kit. Clear descriptions reduce the amount of prompting and iteration needed to achieve on-brand results.

Step 2 — Creating with your Brand Kit

Once you've added the desired sections and their assets, click Save & Exit in the top right corner. You can later edit your Brand Kit by selecting Edit in the top right corner.

You can now use and test your Brand Kit from multiple locations:

• Brand page — Click Use Kit in the top right corner and select the desired generative mode

• Directly in a session — Click the Brand Kit icon in Apps and Custom modes to easily access the assets within a session

   

• In Agent — open the Brand tab below the composer and toggle on your kit to apply it to the whole session.

This will open the Brand Kit panel where you can select your assets. Select any assets you'd like to use, write a prompt, and generate.

Step 3 — Sharing Your Brand Kit

When you're satisfied with your Brand Kit, you can choose where it can be used: your whole workspace, specific projects, or both.

1. Navigate to the Brand page
2. Select Edit in the top right corner
3. Select Share in the top right corner
4. Toggle on Workspace to share it with everyone, or toggle on specific projects to share it with only the people in those projects.
5. Select Save

When you share a kit into a project, only that project's members can see it, and everything inside the kit inherits the same access.

After sharing, members can follow Step 2 to create with the assets.

Any later changes saved to the Brand Kit automatically update for everyone it's shared with.

Using your Brand Kits

After sharing, a Brand Kit is available across Runway:

• Tools and Apps (image generation) — open the Brand Kit panel from Apps and Tools in a session to quickly reference your kit's assets while you generate, as described in Step 2
• Projects — kits shared with a Project are available to that Project's members and to every session inside it
• Agent — use your Brand Kit in a Runway Agent session so your logos, product shots and style references guide each generation, with no re-uploading between sessions

Using Projects, Brand Kits and Agent

Agent can pull directly from any Brand Kit shared to a project, so your generations stay on-brand without rebuilding context each time.

Every Agent session stays visible to its Project. When you invite teammates, they can open any of the Project's Agent sessions with the same Brand Kit and assets in place.

This setup works well for teams running recurring branded campaigns, or agencies managing multiple client brands from separate Projects, each with its own kit.

FAQ