Introduction

Create Ad generates new ad creative by combining a reference ad, a product or scene image, and a prompt describing your tagline or concept. It's designed for marketing teams and brand creatives who want to produce on-brand ad iterations quickly — without starting from a blank canvas each time.

Use it to adapt an existing ad format to new products, test different visual directions, or scale campaign creative across variations. Presets are also available for jumping straight into a proven layout style.

Prerequisites

Before using Create Ad, you'll need:

A reference ad — an existing advertisement to use as a structural and stylistic reference
A reference image — a product shot or scene image to feature in the new ad

This app requires credits to run and does not support infinite generations in Explore Mode.

Step 1 — Accessing Create Ad

Create Ad lives in the Apps section of Runway. You can get there two ways:

Navigate to Apps in the left sidebar, then browse to find Create Ad
Use the search bar at the top of the Apps panel and type Create Ad

Select the app to open it.

Step 2 — Adding the inputs

Create Ad has two required image inputs and a prompt field for directing the output.

Reference Ad

Upload an existing ad to use as a reference for layout, style, and composition. Use the Select button or the Brand button to pull from your Brand assets.

Reference Image

Upload the product shot or scene image you want featured in the new ad. As with the reference ad, you can upload from your files or pull from Brand.

Prompt

In the text prompt field, write your product tagline or any additional direction for the ad. Create Ad is optimized to interpret the combination of all 3 inputs and generate strong results without heavy prompting — a tagline and brief directional note is all you need.

Presets

You can also select a preset to apply a ready-made ad layout and style. Presets provide a range of formats suited to different product categories and visual aesthetics.

Step 3 — Generating with Create Ad

Before generating, confirm:

Both your reference ad and reference image have been uploaded
A prompt with your tagline or direction has been entered, or a preset has been selected

Once everything looks good, select Generate. Create Ad runs on Nano Banana Pro, outputs at 16:9, and produces 1 image per generation.

Example outputs

Next steps

You've used Create Ad to generate a new ad iteration from an existing creative reference. From here, you might explore:

Vary Ad — Iterate on the ad you just created by swapping the product, adjusting the headline, or exploring a different color palette without starting over from scratch.
Ad Concepter — Generate storyboards from product shots to extend your ad concept into a broader campaign or commercial idea.

Reference Ad	Reference Image	Prompt	Output
		Effortless elegance. Made to last.
		Taste the refresh.