Introduction
Vary Ad takes an existing ad image and modifies it based on your instructions — update the headline copy, swap the background, change the color palette, or rework multiple elements at once. It's designed for marketing teams, performance marketers, and creative teams who need to produce ad variations quickly without going back to design. Use it to test different messaging, adapt creative for different audiences, or refresh a campaign without rebuilding assets from scratch. Each generation produces 4 variations.
Prerequisites
Before using Vary Ad, you'll need:
- An ad image — an existing advertisement or promotional image you want to modify
This app requires credits to run and does not support infinite generations in Explore Mode.
Step 1 — Accessing Vary Ad
Vary Ad lives in the Apps section of Runway. You can get there two ways:
- Navigate to Apps in the left sidebar, then browse to find Vary Ad
- Use the search bar at the top of the Apps panel and type Vary Ad
Select the app to open it.
Step 2 — Adding the inputs
Vary Ad has one required input and a prompt field for directing your changes.
Ad Image
Upload the ad you want to modify using the Select button, drag and drop it into the upload area, or select Brand to pull from your Brand assets.
Directions
In the prompt field, describe the specific changes you want applied to the ad. You can update text, backgrounds, colors, or any combination of elements in a single instruction. Vary Ad is built to interpret targeted ad edits, so you don't need elaborate prompting — be direct about what you want changed. For example: Change the text to 'New Product Launch', update the background to a sunset scene.
Step 3 — Generating with Vary Ad
Before generating, confirm:
- Your ad image has been uploaded
- Your directions have been entered in the prompt field
Once everything looks good, select Generate. Vary Ad runs on Nano Banana Pro and produces 4 variations per generation.
Example outputs
| Input Ad | Directions | Output |
|---|---|---|
| Change the headline to 'Now Available', swap background to a clean white studio |
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| Update color palette to cool blues and whites, change copy and visual style to 'Winter Collection' , change the location to an igloo |
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| Replace product with a sports shaker bottle, keep layout and typography |
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Next steps
You've used Vary Ad to generate targeted variations of an existing ad without rebuilding from scratch. From here, you might explore:
- [Upscale Image] — [Moving to upscale image after your variations have been created ensures that your work looks good no matter how big or small it is when displayed.]
- [Ad Conceptor] — [Now that your product shot is made, bring it into the Ad Conceptor to start turning it into a full advertisement.]