Runway Agent can apply your Brand Kits as context for generations, so campaigns, ads and social content stay on-brand without re-uploading assets or re-explaining guidelines in every session. Attach a kit once and Agent follows its assets and rules across everything it generates in the chat. Agent can also build and update Brand Kits for you, so you can set up a new kit or add to an existing one without leaving the conversation.

Applying a Brand Kit

1. Open to an Agent chat
2. Click the + icon in the chat box and open the Brand tab.
3. Toggle on the kit you'd like Agent to follow. It appears under Applied Kits and as a chip in the composer
4. Begin chatting and generating with Agent.

Once a Brand Kit is selected, Agent will use it as guidance for the whole session. You can apply more than one kit at once, and turn kits on or off at any point in the session. Your generations from that point forward follow whatever is currently applied.

How Agent Uses Your Kit

Applied kits inform Agent's plan for each generation: the assets it references, the styles it targets and the guidance written in your kit's section descriptions. Section descriptions carry the most weight, so kits with clear descriptions produce the most consistent results.

As with all Agent generations, brand guidance describes intent, not a guaranteed outcome. Review results and iterate in the chat when something drifts off-brand.

Tip: If you're working from a Project, any Brand Kit shared to it is available to every Agent session inside that Project — so teammates can open the same session with the same kit and assets already applied. See Using Projects, Brand Kits and Agent for more.

Creating a Brand Kit with Agent

Ask Agent to create a Brand Kit and it will help build one for you: the kit itself, its sections, section descriptions and any assets you point it to. This works well when you're partway through a session and want to capture the characters, products or style references you've generated so they carry into future sessions.

1. Open an Agent chat
2. Describe the kit you want. For example: "Create a Brand Kit called Low Tide with a Characters section for Mike and June, a Settings section for the boathouse and beach, and a Visual Direction section with the grading notes above"
3. Agent creates the kit and shows it as a card in the chat. Select View to open it on the Brand page

Agent can add generations from the current session, files you upload to the chat and text you write or paste as section descriptions. 

Create a brand kit from a document

To build a kit from a brand guidelines document, upload the PDF and ask Agent to turn it into a Brand Kit. Agent reads the document's text to write sections and descriptions; images inside the PDF need to be uploaded separately. See Creating from PDFs with Runway Agent for more on working with PDFs.

Kits Agent creates appear on your Brand page alongside kits you've built by hand, and you can edit and share them the same way. Agent only creates a kit when you ask for one; if you want Agent to invent a brand without saving it as a kit, say so in your prompt.

Editing a Brand Kit with Agent

Agent can update any Brand Kit you have permission to edit. Apply the kit in your session, then tell Agent what to change: add a section, write or rewrite a section description, or add assets from the chat.

1. Apply the kit you want to change, as described in Applying a Brand Kit
2. Describe the edit. For example: "Add the two portrait generations above to the Characters section" or "Rewrite the Visual Direction description to call for warmer light"
3. Agent makes the change and confirms it in the chat. Open the kit from the Brand page to review

Edits Agent makes are saved to the kit immediately and update for everyone the kit is shared with, the same as edits made on the Brand page.

FAQ